The Transportation Security Administration’s blog, Evolution of Security, is everything the TSA is not — lighthearted, informative, responsive and devoted to the needs and concerns of its customers. It may also be the best model for government to engage citizens over the Web.
Most agency blogs — and they abound — are little more than a collection of glorified press releases. But then there’s the TSA blog — www.tsa.gov/blog — and a handful of others that actually change the way you look at government. One way is fostering genuine reader interaction.