Incorporating Social Media into Disaster Communications – HS Today

Report recommends ways for an organization to use social media in a crisis
Emergency management organizations must get ahead of the rising tide of social media and incorporate it into their risk communications strategies, advised a roundtable of experts in a recent report.

Communications methods that involve user interaction–such as Twitter, blogs, social networking sites, Really Simple Syndication (RSS) feeds, and others–provide emergency communications an unparalleled opportunity to reach wide audiences in times of catastrophe, observed the report, titled “Expert Round Table on Social Media and Risk Communication During Times of Crisis: Strategic Challenges and Opportunities.”