TSA scanners and pat-downs: How "why" could have made all the difference
By Kate Kennedy
Oh TSA. In the current aviation security environment, that sentiment almost speaks for itself. We’ve got screaming toddlers, screaming more than usual. We’ve got publically humiliated cancer survivors, forced to remove prosthetics in public. We’ve got a passenger stripping to his underwear to prove he is not a threat, only to get arrested anyway. All of this could have been avoided. The national uproar over the Transportation Security Administration’s (TSA) new pat-down procedures and Advanced Imagine Technology (AIT) machines is a perfect example of what happens when you leapfrog over the necessary step of building and launching a strategic communications plan.