Rapid Notification – When You Really Have to Know
Last week in Portland, officials conducting routine reservoir testing found something unexpected: E. Coli. Officials reached out to the community via print, television, and radio news outlets, health networks, and their utility Web site. Unfortunately, many in the community remained unaware of the contamination until reading about it on the bottom of their TV screens during the following day’s football games. As it turns out, textbook responses don’t work as well when the textbook in question is out of date.