The deal is that people in government realize that social media helps them serve the public better, but have legitimate concerns regarding some security issues.
I’ve heard those concerns directly from a range of agencies and departments, pretty much everywhere including the EPA, State, Homeland Security, and Defense. Everyone wants to move ahead with social media, but we need help from social media companies to minimize real security risk.
The mood in Washington is that social media can:
- help an agency directly serve the public better
- help an agency perform better, by enabling the rank and file to improve internal processes, etc.
- help workers to connect with each other, within agencies, and across agencies, for mutual support
Mutual support is the least tangible, and possibly most effective aspect of social media, since that’s how you get network effects leading to a tipping point.
However, there are real security concerns regarding social media, real threats.