As ‘See Something’ Campaign Builds, So Has Backlash – CQ Homeland Security Newswire

As the Department of Homeland Security spent the last weeks of 2010 trying to build momentum for its multi-stage rollout of the “If You See Something, Say Something” campaign, it saw the emergence of unexpected opposition — criticism that the program promotes spying and incites fear.

The brunt of the backlash began after DHS Secretary Janet Napolitano announced in early December that the campaign, which had mostly focused on distributing public service announcements and posters in transportation hubs, would expand to about 9,000 federal buildings across the country — and enter into a partnership with the retail giant Walmart to bring the program to nearly 600 stores.